Indonesia is home to an increasingly internet-savvy population. With a total population of over 260 million, Indonesia ranks among the top countries with the highest number of internet users today. Estimates suggest that by 2027, the Indonesian digital economy will be worth $2.7 trillion.
There is great significance that is being attached to modern technologies such as artificial intelligence (AI) and cloud services by the leading businesses in the country and across the business landscape in general.
Leading local e-commerce giant firms such as Tokopedia, as well as professional services firms such as Asuransi Axa are ramping up investments to modernize and enhance their technological infrastructure. The technologies may vary from cloud services to AI to other high tech investments, but they all will serve to transform the local business landscape for good. These investments are especially useful for the tech firms as they will help them to stay ahead in the constantly evolving digital landscape.
These increased investments into technological infrastructure are a sign of good news for the local consumers as well. There will be more competition, which means the local consumer will be better served. New innovations and better services are expected to hit the market, which will enhance the consumer experience.
There are increased investments into big data and AI by companies as there has been an increasing demand for customized and tailored services.
Another reason why there is an increased investment in modern technologies is that the government actively supports the move towards the digitization of the economy. Stronger collaboration between the government and the private sector is expected in the coming years. This will provide a fresh impetus to the trend and lead to a further increase in investments into innovative technologies.
Of all the investments in modern innovative technologies, AI seems to be a local favorite. Most firms are investing to incorporate AI into their processes as the change in the business landscape demands it. Those firms that have invested in AI and have incorporated it into their processes have been able to get ahead of their competition. A recent example may be that of the local e-commerce giant, Tokopedia.
Tokopedia is investing heavily in artificial intelligence, which will allow it to make realistic predictions about the consumer’s buying behavior. This will go on to speed up the delivery process and substantially cut down on the shipping costs.
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