ArcSoft, is a popular software company was that was set up by Michael Deng. In 2004, it made mobile photography its main focus. The number of cell-phone users is increasing by the day and is predicted to pass the 5 billion mark this year. This rapid growth rate of mobile phone users has paid off for Arcsoft’s efforts.
Smartphone snapshots can now be compared to photos taken by professional cameras due to the exceptional quality of the images they produce. The growing demand for more advanced mobile-phones comes with higher expectations by the users such as top-quality still images and videos to post on social media platforms. Artificial Intelligence or AI plays a very big role in taking better-quality snapshots. Individuals can now take high definition snapshots with their smart-phones due to AI embedded in them.
The journey towards developing image-enhancing technology and the use of AI began in 1994 when Michael Deng, founder of ArcSoft, collected funds from his family and friends to start this venture. ArcSoft has now become a prime global supplier of visual Artificial Intelligence algorithm and the software adopted for premium camera systems embedded in electronics. The devices range from mobile phones to tablets, personal computers, laptops, smart television sets, cars, and robots.
Since 1994, ArcSoft has expanded from USA to China. The majority of the devices which have incorporated the company’s software are produced in China. The company’s success in China has made Deng one of the country’s newest billionaires. ArcSoft aims to use computer vision technology to enhance the performance of phone cameras. It has been aiding smart-phone cameras to shoot higher quality images at night, in addition to helping avoid blurred pictures. It also allows taking panoramic images amongst a variety of other features. Only a limited number of cameras can be embedded in a smart-phone. Smart-phone producers, therefore, use the latest technologies and Artificial Intelligence algorithms to widen the horizon for mobile photography.
The largest customers of ArcSoft’s technologies are Samsung Electronics, Huawei Technologies, Oppo, Vivo, and Xiaomi Corp. Its technologies are also incorporated in photo editing and live video streaming applications with beauty-filters. The beauty filter gained its initial popularity in China and is now famous all around the globe. ArcSoft has been expanding its scope by diversifying the use of its technology in vehicles and electronic appliances.
India and South Korea Lead the Surge in Media Content Production and Investment within Asia